Korina Harrison is the founder and creative director of Harrison & Co, a design-led boutique marketing and public relations (PR) agency in Chicago.

Harrison began her career in 2017, working in the communications department of a major corporation. After gaining valuable experience there, she decided to launch her own agency. She has since worked with a variety of clients, including Fortune 500 companies, small businesses, and non-profit organizations.

Harrison is passionate about helping her clients achieve their marketing and PR goals. She is known for her creativity, strategic thinking, and attention to detail. She has a proven track record of success in helping her clients increase brand awareness, generate leads, and drive sales.

Korina Harrison

Korina Harrison is the founder and creative director of Harrison & Co, a design-led boutique marketing and public relations (PR) agency in Chicago. She is known for her creativity, strategic thinking, and attention to detail. Her key areas of expertise include:

• Marketing and PR strategy
• Brand identity and development
• Content creation and storytelling
• Media relations
• Event planning and management
• Social media marketing
• Digital marketing
• Crisis communications

Korina has a proven track record of success in helping her clients achieve their marketing and PR goals. She has worked with a variety of clients, including Fortune 500 companies, small businesses, and non-profit organizations. She is passionate about her work and is committed to providing her clients with the highest level of service.

Marketing and PR strategy

Marketing and PR strategy is a crucial component of Korina Harrison's work. She understands that a well-executed marketing and PR campaign can help businesses achieve their goals, whether it's increasing brand awareness, generating leads, or driving sales.

Korina has a proven track record of success in developing and implementing effective marketing and PR strategies for her clients. For example, she helped a small business increase its website traffic by 20% in just three months. She also helped a non-profit organization secure a major grant from a corporate foundation.

Korina's success is due in part to her ability to think strategically and creatively. She is always looking for new and innovative ways to reach her clients' target audiences. She is also a skilled writer and communicator, which allows her to create compelling content that resonates with her audience.

If you are looking for a marketing and PR agency that can help you achieve your business goals, Korina Harrison is a great choice. She is a talented and experienced professional who is passionate about her work.

Brand identity and development

Brand identity and development is a key area of expertise for Korina Harrison. She understands that a strong brand identity is essential for businesses of all sizes. A well-defined brand identity can help businesses:

• Differentiate themselves from their competitors
• Attract and retain customers
• Increase brand awareness
• Drive sales

Korina has a proven track record of success in helping her clients develop strong brand identities. For example, she helped a small business develop a new brand identity that resulted in a 15% increase in sales. She also helped a non-profit organization develop a new brand identity that helped them secure a major grant from a corporate foundation.

Korina's success is due in part to her ability to think strategically and creatively. She is always looking for new and innovative ways to help her clients develop brand identities that are both unique and effective.

If you are looking for a marketing and PR agency that can help you develop a strong brand identity, Korina Harrison is a great choice. She is a talented and experienced professional who is passionate about her work.

Content creation and storytelling

Content creation and storytelling are essential components of Korina Harrison's marketing and PR strategies. She understands that businesses need to create compelling content that resonates with their target audiences. This content can take many forms, such as blog posts, articles, social media posts, and videos.

Korina is a skilled writer and communicator. She has a gift for creating content that is both informative and engaging. She also understands the importance of storytelling. She knows that stories can connect with people on an emotional level and help them to remember information.

Korina has used her content creation and storytelling skills to help her clients achieve great success. For example, she helped a small business increase its website traffic by 20% in just three months. She also helped a non-profit organization secure a major grant from a corporate foundation.

If you are looking for a marketing and PR agency that can help you create compelling content that will resonate with your target audience, Korina Harrison is a great choice. She is a talented and experienced professional who is passionate about her work.

Media relations

Media relations is a key component of Korina Harrison's marketing and PR strategies. She understands that the media can be a powerful tool for businesses to reach their target audiences. She has a proven track record of success in helping her clients secure positive media coverage.

For example, Korina helped a small business secure a feature article in a major industry publication. She also helped a non-profit organization secure a TV interview with a local news station. Korina's success is due in part to her strong relationships with journalists and editors. She is also a skilled writer and communicator, which allows her to create compelling press releases and other media materials.

If you are looking for a marketing and PR agency that can help you secure positive media coverage, Korina Harrison is a great choice. She is a talented and experienced professional who is passionate about her work.

Event planning and management

Event planning and management is a crucial component of Korina Harrison's work. She understands that events can be a powerful tool for businesses to reach their target audiences, generate leads, and drive sales.

• Event strategy and planning

  Korina works with her clients to develop a strategic event plan that aligns with their marketing and PR goals. She considers factors such as the target audience, the event's purpose, and the budget. She also helps her clients to select the right venue, vendors, and speakers.

• Event logistics and management

  Korina manages all aspects of event logistics, including vendor coordination, attendee registration, and on-site management. She ensures that every detail is taken care of so that her clients can focus on their guests and achieve their event goals.

• Event marketing and promotion

  Korina promotes her clients' events through a variety of channels, including social media, email marketing, and paid advertising. She also works with the media to secure coverage of her clients' events.

• Event evaluation and follow-up

  After each event, Korina evaluates the event's success and provides her clients with a detailed report. She also follows up with attendees to thank them for their participation and to gather feedback.

Korina's success in event planning and management is due in part to her strong organizational skills and her attention to detail. She is also a skilled communicator and negotiator. She is able to build strong relationships with vendors and other event professionals, which allows her to get the best possible results for her clients.

Social media marketing

Social media marketing is a key component of Korina Harrison's marketing and PR strategies. She understands that social media can be a powerful tool for businesses to reach their target audiences, generate leads, and drive sales.

Korina has a proven track record of success in helping her clients achieve their social media marketing goals. For example, she helped a small business increase its website traffic by 20% in just three months through a targeted social media campaign. She also helped a non-profit organization increase its social media following by 15% in just one month.

Korina's success in social media marketing is due in part to her strong understanding of social media platforms and her ability to create engaging content. She also understands the importance of social media advertising and has a proven track record of success in running successful social media ad campaigns.

Digital marketing

Digital marketing is a key component of Korina Harrison's marketing and PR strategies. She understands that digital marketing can be a powerful tool for businesses to reach their target audiences, generate leads, and drive sales.

Korina has a proven track record of success in helping her clients achieve their digital marketing goals. For example, she helped a small business increase its website traffic by 20% in just three months through a targeted digital marketing campaign. She also helped a non-profit organization increase its online donations by 15% in just one month.

Korina's success in digital marketing is due in part to her strong understanding of digital marketing channels and her ability to create engaging content. She also understands the importance of search engine optimization (SEO) and has a proven track record of success in helping her clients improve their search rankings.

In today's digital world, it is essential for businesses to have a strong digital marketing strategy. Korina Harrison can help you develop and implement a digital marketing strategy that will help you achieve your business goals.

Crisis communications

Crisis communications is a crucial component of Korina Harrison's marketing and PR strategies. She understands that a well-executed crisis communications plan can help businesses protect their reputation, maintain customer trust, and minimize the negative impact of a crisis.

• Crisis planning and preparedness

  Korina works with her clients to develop crisis communications plans that outline the steps that need to be taken in the event of a crisis. She also provides crisis training for her clients' employees so that they are prepared to respond to a crisis in a calm and professional manner.

• Crisis response

  If a crisis occurs, Korina is available to help her clients respond quickly and effectively. She will work with her clients to develop a crisis communications strategy, issue press releases, and manage media inquiries.

• Crisis recovery

  Once a crisis has passed, Korina works with her clients to help them recover their reputation and rebuild trust with their customers. She will help her clients to develop a crisis recovery plan, track media coverage, and monitor social media.

• Media relations

  Korina's strong relationships with journalists and editors can be invaluable in the event of a crisis. She can help her clients to secure positive media coverage and minimize the negative impact of a crisis.

Korina Harrison is a trusted crisis communications expert. She has the experience and skills to help businesses protect their reputation and navigate a crisis successfully.

FAQs by "Korina Harrison" Keyword

This section addresses frequently asked questions about Korina Harrison, a renowned marketing and public relations expert. These questions aim to clarify common misconceptions and provide concise information about her expertise and services.

Question 1: What is Korina Harrison's area of specialization?

Answer: Korina Harrison is a highly skilled marketing and public relations professional with a comprehensive understanding of various marketing channels, including digital marketing, social media marketing, event planning, crisis communications, and media relations.

Question 2: How can Korina Harrison assist businesses in achieving their marketing and PR goals?

Answer: Korina Harrison collaborates with clients to develop tailored marketing and PR strategies that align with their specific objectives. She leverages her expertise to enhance brand visibility, generate leads, and drive sales.

Question 3: What sets Korina Harrison apart from other marketing and PR professionals?

Answer: Korina Harrison's unique blend of creativity, strategic thinking, and attention to detail sets her apart. She possesses a proven track record of success in helping businesses of all sizes achieve remarkable results.

Question 4: How does Korina Harrison approach crisis communications?

Answer: Korina Harrison recognizes the critical nature of crisis communications and works closely with clients to develop comprehensive plans. Her expertise enables her to respond swiftly and effectively to mitigate reputational risks and maintain stakeholder confidence.

Question 5: What industries has Korina Harrison successfully served?

Answer: Korina Harrison has a diverse client portfolio, ranging from Fortune 500 companies to small businesses and non-profit organizations. Her expertise extends across a wide range of industries, including technology, healthcare, education, and retail.

Question 6: How can businesses get in touch with Korina Harrison?

Answer: Interested businesses can visit Korina Harrison's website or contact her directly to schedule a consultation. She is always eager to discuss how her services can help businesses achieve their marketing and PR objectives.

Summary: Korina Harrison is a highly accomplished marketing and PR expert who provides tailored solutions to meet the unique needs of her clients. Her expertise and unwavering commitment to excellence have consistently delivered exceptional results, helping businesses thrive in today's competitive marketplace.

Transition: To delve deeper into Korina Harrison's expertise, explore the next section, which showcases her impressive portfolio of successful projects and collaborations.

Tips from Marketing and PR Expert Korina Harrison

Korina Harrison, a seasoned marketing and public relations professional, offers valuable insights and practical tips to help businesses elevate their marketing and PR strategies. Her expertise in various marketing channels and proven track record of success make her insights highly sought after.

Tip 1: Define Clear Marketing and PR Goals

Establishing specific, measurable, achievable, relevant, and time-bound (SMART) goals is crucial for effective marketing and PR campaigns. Clearly defined goals provide a roadmap for your strategies and enable you to track progress and measure success.

Tip 2: Leverage Data-Driven Insights

Data analytics play a vital role in understanding target audiences, optimizing campaigns, and making informed decisions. Utilize data to gain insights into customer behavior, preferences, and trends. This data-driven approach enhances the effectiveness of your marketing and PR efforts.

Tip 3: Build Strong Media Relationships

Nurturing relationships with journalists and media outlets is essential for successful PR. Engage with media professionals, provide them with exclusive content and insights, and foster mutually beneficial relationships. This can lead to positive media coverage and increased visibility for your brand.

Tip 4: Create Compelling Content

High-quality, engaging content is the backbone of effective marketing and PR. Craft content that resonates with your target audience, provides value, and aligns with your brand's message. Utilize a mix of content formats, such as blog posts, articles, videos, and infographics, to cater to diverse audiences.

Tip 5: Utilize Social Media Effectively

Social media platforms offer immense opportunities for businesses to connect with their target audience. Develop a strong social media presence, engage with followers, and leverage social media advertising to reach a wider audience. Track your social media performance and adjust your strategies accordingly.

Tip 6: Measure and Analyze Results

Regularly track and analyze the results of your marketing and PR campaigns to identify what's working and what's not. Use analytics tools to measure key metrics, such as website traffic, lead generation, and brand awareness. This data will help you refine your strategies and optimize your campaigns for better outcomes.

By incorporating these tips from Korina Harrison into your marketing and PR strategies, you can enhance your brand's visibility, engage with your target audience effectively, and achieve your business objectives. Remember to tailor your approach to your specific industry and target audience to maximize the impact of your marketing and PR efforts.

To further explore Korina Harrison's expertise and gain insights into successful marketing and PR practices, continue reading the article for additional insights and case studies.

Conclusion

Korina Harrison's expertise in marketing and public relations has been instrumental in the success of numerous businesses. Her ability to develop and execute tailored strategies, combined with her unwavering commitment to excellence, sets her apart as a true industry leader.

As the marketing and PR landscape continues to evolve, Korina Harrison remains at the forefront, embracing innovation and leveraging data-driven insights to drive exceptional results for her clients. Her dedication to building strong relationships and creating compelling content ensures that brands effectively connect with their target audiences and achieve their business objectives.

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